Monday, August 31, 2015

SIRE Workshop "Consumer preferences, perceptions and decision-making

SIRE Workshop

"Consumer preferences, perceptions and decision-making." 

Date: 30th October 2015 (9 am – 5 pm)

Venue: Stirling Court Hotel, University of Stirling, FK9 4LA, Stirling, UK

We are pleased to invite you to a one-day international workshop on “Consumer preferences, perceptions and decision-making” to be held at the University of Stirling on 30th October 2015. The workshop is organised by Dr Seda Erdem (Economics Division and Behavioural Science Centre) and sponsored by the Scottish Institute for Research in Economics (SIRE).

The aim of this event is to bring together various experts from academia and people from policy to discuss consumers’ food choices, food safety behaviours, risk perceptions and decision-making.

The workshop will provide a forum of discussion among the participants. We will share experiences from different country settings, lessons learned, and draw attention to concerns from policymakers’ perspective. The workshop will also facilitate greater collaboration that will potentially lead to published work and develop consumer research networks both nationally and internationally.

This event is now fully booked.  However, if you would like to be added to our waiting list, please contact Dr Seda Erdem (

09:00 – 09:30      Registration and Coffee
09:30 – 09:45      Welcome 
09:45 - 10:20       Seda Erdem (University of Stirling): "Consumer preferences, perceptions and decision-making."

10:20: 10:55        Liisa Lähteenmäki (Aarhus University, Denmark): "Health, taste and novelty in food choices."
10:55 – 11:30      Leigh Sparks (University of Stirling):"The place of retailing in food choice."

11:30 – 11:50      COFFEE BREAK

11:50 – 12:25      Michael  Siegrist (ETH Zurich, Switzerland): "Symbolic information causes biased decisions."
12:25 – 13:00      Jutta Roosen (Technische Universität München, Germany):  "Analysing the Effect of Complexity on Consumer-Decision Strategies."

13:00 – 14:00      LUNCH

14:00 – 14:40   Jacqui McElhiney (FSS): “Tackling foodborne illness in Scotland – priorities for action and where we need to change behaviours” and
               Helen Atkinson (FSA): “The UK evidence base on consumer attitudes and behaviours on food – The FSA research programme”
14:40 – 15:20   Heather Peace and Gillian Purdon (FSS): “The Scottish Diet-what needs to change?”
15:20 – 15:55   Julie Caswell (University of Massachusetts, USA): "How should public policy for novel foods take consumer preferences into consideration?"

15:55 – 16:15      COFFEE BREAK

16:15 – 17:00      PANEL DISCUSSION
17:00                    Close the event. 

Click HERE for directions to the venue. You can also check this page to see how to get to the Stirling Campus. There will be some spaces available at the hotel car park. If it is full, you can also park at the University car park around the hotel with a charge of £5 per day.

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